Impact Of Unethical Marketing on Public Health by Pharmaceutical Companies in Karachi

Abstract

The purpose of my research is to study the impact of unethical marketing on public health by pharmaceuticals companies in Karachi. The study has been conducted by using the primary data. The data was collected with the help of questionnaire from patients, medical representatives and doctors. The sample size was 387. The data was analyzed by the help of regression and descriptive analysis. Charts and tables were also used to explain data more accurately. The study was designed that the unethical marketing is impacting the public health. The findings result in which is the factors which were involved in damaging the public health. It also indicates that unethical marketing should be avoided. Therefore, it was distinguished that public health of the society is greatly impacted by unethical marketing practices of pharmaceutical companies. Findings of this investigation were bound to the pharmaceutical firms operating in Karachi. The study was only suitable for pharmaceuticals companies and findings of the study is also not valid for others sectors like agriculture and banking. There are several companies who should not use unethical marketing. They should focus on research and development and updated clinical trials to promote drugs.